I think one of the mistakes that sometimes we make as business owners and entrepreneurs, is thinking that knowing our numbers and looking at our money and all that stuff is something that we need to do, after we've made quite a lot of money. When I first learned about Dominique's programme and saw all the things that she was going to be covering in it, it was a no-brainer really, for me to realise that actually, I needed to be working on that stuff now. If I wanted to grow and I wanted to scale, then the sorts of things that Dominique was teaching were exactly the sorts of things that I needed to get to grips with right now in my business, if I wanted to take things to the next level.

That was a unexpected bonus for me, that I wasn't sort of thinking that it was going to have that halo effect, but it was, but that's been really helpful. It's also not just something that is valuable at the time you're going through it. These are tools that have set me up for good in my business, to understand my financial position. Every time you get to a new level, the material is there for you to come back to and to think about in different ways. It's really valuable in that sense, that it's actually a really long-term set of tools to be using. It's informed how I've made decisions in my business, because obviously once I know, not just about my numbers, but how to be thinking about, my profit margins and my tax and my investments and all those kinds of things.

               The knock-on effect of that is, literally, more money in my pocket because I was able to see how I could take money out of my business, where I could be taking money out my business, where I'll be investing money back into my business. The practical implications of that was literally, “Oh, I can see where I can take money out.” That's been, that's actually had a benefit, a tangible benefit in my day-to-day life in a personal sense and in a business sense, because it's shown me where I can invest, where I can invest to grow, and then where I can have money to spend for myself, which has been amazing. I think those decisions obviously, are the things that help you step out of your comfort zone.

That's where you grow as a business owner because you don't grow when you're comfortable and you don't grow when you don't, not take risks exactly, although there is a little element of that, but just to push yourself. But to know that you have that foundational knowledge of how your numbers stack up, is incredibly useful. The really brilliant thing about Dominique's programme, was not just the learning, not just the information, but how she delivered it and how she coached through. I had a couple of brilliant occasions. There was lots of opportunities for coaching in there, but a couple of really specific times when I was coming with a question or an issue that was, that the learning was throwing up for me, and that she coached me through that and helped me see a different perspective and helped me reframe it.

It all came together in this really brilliant way, of being more knowledgeable about my figures, which made me feel much more empowered about my business growth, taking better decisions that have helped me to grow and just to have really, really brilliant coaching and support. It was a no- brainer before I even signed up, because when I saw what she was offering, I was like, “Yeah, I need that.” It just far exceeded my expectations and would really, really recommend it.

               It's about realising that you take yourself and your business seriously. Honestly, there's no better person to help you do that, Dominique. It might be serious, but that doesn't mean she doesn't make it fun, because it was a really lovely experience and she's an absolute joy to work with. Totally, totally recommend it, and I hope it takes you to some amazing places in your business